I supported a brand-new business from the very start, beginning with domain and hosting registration. Within 48 hours of press coverage, I designed and launched a holding page with social links, while also setting up email accounts for multiple users. I established and managed the business’s social media presence across Facebook, Twitter, and Instagram, providing ongoing content creation and account management during both the build of the website and the launch period.

To build the brand, I created a bespoke, mobile-friendly website that reflected the client’s branding colours and distinctive Miami beach bar style. I also developed a mailing list system, embedded directly into the site, and included a custom booking form for their exclusive ‘Upper Deck’ area. All text for the website and social channels was written to capture the venue’s personality, supported by carefully planned on-page SEO to generate early interest and online traffic.

Photography played a key role, with images captured of the location throughout the build process, launch events, and food and drink offering. In addition, I designed graphics for posters, boards, press materials, and social media, while also setting up Google and Instagram location tags to encourage customer engagement. I worked closely with press and PR contacts to ensure maximum coverage leading up to and following the launch.