For this project, I redesigned and refreshed the Christchurch BID website, building on the organisation’s established branding, colour palette and visual style used across its wider advertising and communications. The aim was to retain the familiarity of the existing brand while creating a more modern, engaging, and intuitive online experience.

The website was redesigned with a strong focus on user experience, improving the structure, navigation and presentation of content to make it easier for visitors to find information and engage with the BID. The bespoke, mobile-friendly design provides a clearer platform for showcasing ongoing projects, promoting local events and giving members easy access to useful resources through a dedicated login area.

As part of the redesign, I also refined the on-page SEO to improve the site’s visibility for relevant local search terms and keyword phrases. Social media channels and mailing list sign-up functionality were integrated throughout the site to encourage engagement and help the BID build stronger connections with its community.